Archive for November, 2010

PPC Advertising – Newbies Beware?

Sunday, November 14th, 2010

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. All marketers try to think of ways to increase their incomes, and PPC more than likely comes into mind. PPC advertising has an aura of mystery and fascination about it because there are so many stories around the net.

PPC has this allure for so many online marketers who want to make money quickly, but it intimidates many because of the horror stories that surround it. How do you know if it is right for you? How can you succeed with something that so many others have failed with? We’d like to share how you can get started in a way that will help you find success.

You can use PPC advertising as a means for testing your SEO campaigns. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. It’s a simple concept, if you have success with keywords in PPC, then you can safely bet they’re worth using elsewhere in your marketing. Conversely, any keywords that do not convert well into sales via PPC, you’ll want to avoid using them in other marketing efforts.

Always make sure you’re using both plural and singular terms in your campaigns. Lots of internet marketers forget that the plural versions of keywords can be just as successful as the singular versions of those same keywords (and vice versa). Always check your campaign keywords and ad copy to make sure you’re using your words in the right way, the correct form and usage. Be sure to use the proper plural form. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. Ads that are not written well, or contain inappropriate words, tend to almost never get clicked on.

Research your keywords and niches before you start buying advertising. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. There is only one way to achieve that and that is through correct and proper research. You can advertise in related markets, but this is best left to when you have more experience. You’ll do yourself a huge favor by just doing your research before you get started with anything else.

Finding success with PPC does not have to be difficult. You will, however, need to work at it and give it the attention it deserves. Never hurry about these things. That’s usually a recipe for losing money. The learning never stops, really, so remember this article and be smart about what you do, and you’ll make your campaigns convert into good money. You can accomplish whatever goals you desire, you just have to decide on it and put your mind to the tasks. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

Generating Revenue as an Internet Marketer

Friday, November 5th, 2010

Making lots of money online sounds like a great lifestyle, doesn’t it? You must have this goal or you wouldn’t even be interested in internet marketing. You might not yet know, however, how you are going to make that money. In fact, you do need an actual system of some kind, not merely a desire to make money. You can choose among many methods to profit online, even if this is an entirely new concept for you. The following ideas will help you make a good start with your internet marketing business.

Consider your interests, hobbies and experience: is there something you are very good at or have lots of information about? Think of all the products being sold, whether as videos, reports or courses; why not create one yourself? You can either sell this item yourself, which requires you to have a website, or you can recruit other marketers to sell it on your behalf. If you have affiliates selling your product for you, you can save yourself the trouble of setting up a site of your own. There are some real advantages to having a website, though, as it enables you to really brand yourself and your product!

Another method is buying and selling domain names. You might be someone who has a knack for coming up with profitable domain names. This is an easy business: think of a good domain name, check if it’s still on the market, register it and then sell it to someone else who is looking for a domain name for their business. You will be surprised at what some will pay just for a domain name. Many people like this because you can do it without having a website of your own. You can find quite a few websites and forums that are centered around domains; you can buy and sell your domains through these. If you search a little you can find one of these sites; read a few discussions on one of the forums and you’ll learn a lot. Domain flipping is an easy method to make money online, and something you can do without investing much time or money into.

Are you really good at things like marketing and product development? You might consider becoming a marketing consultant or coach for people who need support in their own lives or businesses. Lots of people are willing to pay a personal coach or mentor for help in improving themselves personally or professionally. Some of the best paid people around are consultants; this is a business you can run both online and offline. If you were a great marketer in another career, you can transfer these abilities to succeed online too.

The great thing about internet marketing is that almost anyone can do it. This is because the field is wide enough and varied enough that there is room for a lot of contributors. In order to succeed at internet marketing, you only need to apply some effort and use your mind creatively.

A successful internet business eventually becomes largely automated, which means money comes in whether you are working at it that day or not. Be open to experimenting with different strategies until you find one or two that really work for you. With so many internet marketers raking in so much money, there’s no reason why you can’t join their ranks!

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