PPC Advertising – Newbies Beware?

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. All marketers try to think of ways to increase their incomes, and PPC more than likely comes into mind. PPC advertising has an aura of mystery and fascination about it because there are so many stories around the net.

PPC has this allure for so many online marketers who want to make money quickly, but it intimidates many because of the horror stories that surround it. How do you know if it is right for you? How can you succeed with something that so many others have failed with? We’d like to share how you can get started in a way that will help you find success.

You can use PPC advertising as a means for testing your SEO campaigns. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. It’s a simple concept, if you have success with keywords in PPC, then you can safely bet they’re worth using elsewhere in your marketing. Conversely, any keywords that do not convert well into sales via PPC, you’ll want to avoid using them in other marketing efforts.

Always make sure you’re using both plural and singular terms in your campaigns. Lots of internet marketers forget that the plural versions of keywords can be just as successful as the singular versions of those same keywords (and vice versa). Always check your campaign keywords and ad copy to make sure you’re using your words in the right way, the correct form and usage. Be sure to use the proper plural form. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. Ads that are not written well, or contain inappropriate words, tend to almost never get clicked on.

Research your keywords and niches before you start buying advertising. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. There is only one way to achieve that and that is through correct and proper research. You can advertise in related markets, but this is best left to when you have more experience. You’ll do yourself a huge favor by just doing your research before you get started with anything else.

Finding success with PPC does not have to be difficult. You will, however, need to work at it and give it the attention it deserves. Never hurry about these things. That’s usually a recipe for losing money. The learning never stops, really, so remember this article and be smart about what you do, and you’ll make your campaigns convert into good money. You can accomplish whatever goals you desire, you just have to decide on it and put your mind to the tasks. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

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144 Responses to “PPC Advertising – Newbies Beware?”

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