Posts Tagged ‘direct mail marketing’

How to Incorporate Direct Mail Into Your Online Business

Monday, May 3rd, 2010

It is not hard to forget that a number of offline purchasers exist who can also utilize your services or products, for those of you who conduct the majority of your business over the Internet. Remember, just because someone doesn’t use the internet is no reason to believe that they will not be interested in what you are selling. When you’re running an online business, you have to remember offline marketing as well, especially given the glut of Internet businesses out there. Direct mail proves to be among the trusted and oldest means of offline marketing. Here is a strategy for building a great direct mail campaign.

By directing contacting someone, you have greatly increased the chance they will buy something from you. Online services can really benefit from direct mail marketing.

If you create a letter that you specifically address to the owner of the business you are targeting and explain how you can help improve their business, you will create much more response than a website ever would. Blanket emails are very vague; your letter, which is addressing a specific person and their business issues, will be far more successful. The beginning of the direct mail letter should contain the most important information. The recipient is then sure to see what you want them to read, even if the letter is really long. You will be amazed at the people who will hire you or buy from you without reading an entire piece of direct mail. If you can draw them in at the beginning of the letter, you are nearly guaranteed success.

Make it a point to hand sign each letter and postcard. Even if the mail is letting people know about a sale that’s coming up, sign it every time. You should think about having a signature stamp made, if you plan to send out many hundreds of postcards. You should keep in mind that your recipients are going to be able to tell the difference if you use a stamp, but it’s better than not signing it at all. In personally signing every piece of your mailings, you demonstrate to individuals that you accept full responsibility for your promotions message. It helps you look more professional. There is no need to feel daunted by a direct mail campaign. After you have done a few, you will find that is is natural to do them. The more you work at it, the easier your direct mail campaigns will become. It may even benefit you more than all the online marketing you do put together. Keep at it! Sales will add up in no time.

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