Posts Tagged ‘seo ppc’

PPC Advertising – Newbies Beware?

Sunday, November 14th, 2010

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. All marketers try to think of ways to increase their incomes, and PPC more than likely comes into mind. PPC advertising has an aura of mystery and fascination about it because there are so many stories around the net.

PPC has this allure for so many online marketers who want to make money quickly, but it intimidates many because of the horror stories that surround it. How do you know if it is right for you? How can you succeed with something that so many others have failed with? We’d like to share how you can get started in a way that will help you find success.

You can use PPC advertising as a means for testing your SEO campaigns. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. It’s a simple concept, if you have success with keywords in PPC, then you can safely bet they’re worth using elsewhere in your marketing. Conversely, any keywords that do not convert well into sales via PPC, you’ll want to avoid using them in other marketing efforts.

Always make sure you’re using both plural and singular terms in your campaigns. Lots of internet marketers forget that the plural versions of keywords can be just as successful as the singular versions of those same keywords (and vice versa). Always check your campaign keywords and ad copy to make sure you’re using your words in the right way, the correct form and usage. Be sure to use the proper plural form. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. Ads that are not written well, or contain inappropriate words, tend to almost never get clicked on.

Research your keywords and niches before you start buying advertising. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. There is only one way to achieve that and that is through correct and proper research. You can advertise in related markets, but this is best left to when you have more experience. You’ll do yourself a huge favor by just doing your research before you get started with anything else.

Finding success with PPC does not have to be difficult. You will, however, need to work at it and give it the attention it deserves. Never hurry about these things. That’s usually a recipe for losing money. The learning never stops, really, so remember this article and be smart about what you do, and you’ll make your campaigns convert into good money. You can accomplish whatever goals you desire, you just have to decide on it and put your mind to the tasks. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

How to Succeed With PPC

Tuesday, October 12th, 2010

PPC is one of those “mysterious” online marketing tools that few marketers truly understand. It is something that many people consider when they are looking for ways to boost their online income. This form of advertising is possibly the most mysterious and feared among those who have never used it.

PPC has this allure for so many online marketers who want to make money quickly, but it intimidates many because of the horror stories that surround it. How do you know if it is right for you? How would you go about succeeding when so many have failed? Here is how to approach pay per click advertising to ensure your marketing success.

You can use PPC advertising as a means for testing your SEO campaigns. Pay Per Click allows you to focus on certain keywords which will help you figure out which keywords work best in your niche market. If you find that you have a lot of pay per click success when you focus on certain keywords, you should consider applying those keywords to the rest of your internet marketing projects in that niche. Poorly converting PPC keywords or phrases would be be avoided in other areas such as SEO or other marketing methods.

When you put together the advertisements for your various campaigns, remember to include the plural versions of words. Try to think out of the box, there are a lot of marketers who ignore using the plural keyword versions in their campaigns, and they’re leaving a lot of money on the table. For that matter, you also need to make sure to focus on the proper form of the word when you use it. Stay away from inappropriate plural forms of words – be sure to check. You can attract attention with the improper use of words, but it’ll be the wrong kind of attention. Experience has shown over and over that ads containing poor choice of words, or misspelled words, do not get click-throughs.

Research your keywords and niches before you start buying advertising. Remember you want to attract people who will benefit from your product and who are looking for it. If your research is incorrect, or not done, then you could find yourself in a situation where you’re ads are being shown to the wrong people. You can do cross-market promotions with your product with PPC, but it’s best to stick to your primary market until you’re comfortable with the process. So to say it again, be darn sure you get your research right before you ever begin, that way you chances of needlessly losing money are greatly diminished.

Succeeding with PPC advertising doesn’t need to be painful. But make no mistake, it takes time, work, and effort to create a winning campaign. Never hurry about these things. Those are the ones who end-up losing money and feeling like it’s no good. If you learn, remember what you’ve read here, and put it into action you can do very well. Just create your goals, and then decide you’ll do it. If you want more information on PPC, I highly recommend that you read this amazing PPC marketing article, the best way to promote your affiliate marketing products.